The American Heart Association chose to combine two annual events—a luncheon and a fashion show—for one big affair. The pearls wrapped around the flatware show this combination with the traditional red color scheme.
With a ‘Bowties, Boots, and Ball Gowns’ concept, we created an invitation using a parchment paper texture, a die-cut cover reminiscent of saloon doors, and a wood cut type treatment, all in an elevated style that matched the sophistication of the event.